Ruby Press is a boutique PR agency with offices in New York's Hudson Valley and the San Francisco Bay Area, specializing in lifestyle brands (art, design, food/beverage, wellness & beauty). Over the past 20 years, we have been honored to work with an impressive roster of clients, ranging from small independently-owned businesses to Michelin-starred restaurants and world-renowned fashion houses. We specialize in editorial placement and social media influencer marketing.
We don’t believe in just churning out press releases and throwing them up on the wire; we have relationships with top editors, writers, stylists, producers and influencers. We know what they’re looking for and how to best work with them.
Due to our professionalism, relationships, and stellar client roster, editors, writers, and influencers think of us first. We are highly selective of brands that we take on as clients; we only work with those we feel confident will excite and inspire the media. Our outreach to the media is met with amazing results because of just that: we give them what they need and want.
We have placed our clients in tens of thousands of media outlets from GOOP to The New York Times to Vogue. And in the social media age, we have insider relationships with top social media influencers, a rarity in the world of PR. Bottom line: Ruby Press clients see results.
Founder and Co-Owner
New York's Hudson Valley
Ruby Press founder Melissa McElhatton Davis got her start in the fashion editorial industry in 1992 at Harper’s Bazaar. She followed her time at Harper’s Bazaar as a Senior Fashion Market Editor at Mademoiselle magazine. As a fashion editor she covered New York Fashion Week, identified and interpreted the trends, and generated fashion story ideas- all while working very closely with New York and Los Angeles based designers and their publicists.
Melissa followed her eight years of experience as a national fashion editor in New York City with five years in editorial in San Francisco. She was a Contributing Editor for Lucky magazine, where she created content for multiple pages in the magazine each month and hosted bi-weekly television segments on the local NBC affiliate morning news show on the magazine’s behalf. While working with Lucky magazine, Melissa reported on local designers, retailers, and trends, which she also did while at 7x7, where she served as Fashion/Beauty Editor for two years.
Melissa founded Ruby Press in 2001 and her husband Sam Davis joined Ruby Press as her partner in 2003. Melissa has been featured in numerous media outlets, including Design Sponge, Lonny, Gap.com, Martha Stewart Weddings, Marie Claire, San Francisco Chronicle, PopSugar, Glitter Guide, Coco + Kelly, Sacramento Street Blog, La Dolce Vita, and PR Couture. She has been invited to speak at top universities, including UC Berkeley, San Jose State, FIDM, and Academy of Art University, and has offered PR advice in books Craft Inc, and Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. In 2014, she wrote and self-published the IPPY-award winning This is Oakland: A Guide to the City’s Most Interesting Places and was invited to be a panelist Watermark’s Lead On Conference for Women.
BROOKLYN, New York
Jane has a Bachelor’s Degree in Communications from San Diego State University, and came to Ruby Press with experience creating and implementing social media strategy for lifestyle clients. Jane is a consummate public relations professional with extensive experience creating PR strategies and increasing brand awareness through a variety of mediums. Her top-notch communications skills have led to placements in many top outlets including Fast Company, Sunset and Apartment Therapy.
SAN FRANCISCO BAY AREA
Ruby Press coordinator Julie Ho graduated from UC Santa Barbara in 2018 with a BA in Sociology and worked as an event production associate for a top Bay Area wedding planner prior to joining the team. Julie has excellent communication skills and a detail-oriented approach, which has led to impressive features in outlets including People, Architectural Digest, and Colossal.