Melissa Davis, Founder, Co-Owner
I got my start in the fashion industry in 1992 at Harper’s Bazaar under the direction of Liz Tilberis, a dream come to true to the magazine-addict that I was, and still am today. After three years of bliss (and hard work!), I took a position at Conde Nast’s women’s lifestyle magazine Mademoiselle as a Senior Fashion Market Editor.
As a fashion editor I covered New York Fashion Week, identified and interpreted the trends, generated fashion story ideas and chose the clothing that went into the magazine- all while working very closely with New York and Los Angeles-based designers and publicists. My job was 24/7, but I was tickled to be living my dream and loved every minute of it.
Craving a new challenge, I moved from New York to San Francisco in 2000, for a job as Fashion Director at a website that closed down within two weeks of my arrival. I couldn’t imagine giving up on the west coast that quickly, so I stuck it out and took on several freelance fashion editor jobs including a four-year job as a Contributing Editor with Lucky Magazine and a stint at San Francisco city magazine 7×7’s first fashion editor.
I founded Ruby Press in 2001, inspired by the abundant design talent I encountered through my editorial work here in the San Francisco Bay Area. My goal was to create an agency with a client roster of brands that I felt passionate about, and that I knew my editors friends in NYC would love as well. My husband Sam Davis joined Ruby Press as my business partner in 2003.
I am grateful to have been featured on Lonny magazine’s website, Gap’s blog, CasaSugar, PopSugar, Refinery29, Glitter Guide, Coco+Kelley, The Bedlam of Beefy, The San Francisco Chronicle, La Dolce Vita, Sissy+Marley, Marie Claire, Martha Stewart Weddings, and PR Couture. My PR advice has been featured in Chronicle Books’ Craft Inc. and Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. In 2014, I self-published a city guide for Oakland, California with photographer Kristen Loken called This is Oakland: A Guide to the City’s Most Interesting Places, which is sold at SFMOMA, Urban Outfitters, and The Oakland Museum of California.
Over the past 11 years, I have been honored with invitations to speak at numerous colleges and universities, including UC Berkeley, the San Francisco Art Institute, Virginia Commonwealth University, San Jose State, Fashion Institute of Design & Merchandising, Academy of Art University, and San Francisco City College. Ruby Press now represents a variety of lifestyle clients located worldwide.
Melissa in the media
Kate Miller, PR Director
Kate has been a part of the Ruby Press team for 4+years and we can’t remember life without her. She spends her days (and often evenings) securing compelling features and placements for our clients, in outlets including The Today Show, InStyle, O Magazine, Lucky, Lonny Magazine, and House Beautiful. Our clients love working with her, as do editors, producers and bloggers, and it’s really no surprise. She’s smart, super detail oriented, and funny as hell, which comes in handy when you work in what’s been called the 7th most stressful profession in America.
Genevieve Isola, Publicist
Genevieve rejoined the Ruby Press team in early 2014, after interning with the agency in 2011/2012. She spent the interim fine-tuning her public relations skills as a publicist at a boutique PR agency in San Francisco, where she developed key media relationships, and secured placements for her clients in top media outlets, including Vogue.com, Real Simple, People Stylewatch, US Weekly and Teen Vogue. She managed six fashion/ lifestyle accounts and was instrumental in orchestrating successful NYC media trips for her clients. We are thrilled to welcome her back. (It’s almost like she never left.)