I was fopping* this afternoon and came upon this well-edited selection of 70’s and 80’s fashion on eBay vintage boutique Mama Stone Vintage…
*fopping: “faux shopping”, as coined by Vivian of viv&ingrid’s husband Michael. It’s the strangely satisfying act of online shopping and putting items in your ‘cart’, but not actually sealing the deal.
Melissa was a fashion editor in NYC for 8 years {Harper’s Bazaar, Mademoiselle} and in San Francisco {Lucky, 7x7} before starting Ruby Press in 2001.


4 Comments
That dress is to die for! And “fopping” has got to be the most genius ford (faux word) I’ve heard in a long time!!
Haha- I’m definitely a repeat offender Fopper! Great find! I’ll have to go do some vintage fopping
I had no idea that there was an actual name for all of that fopping I’ve been doing! I do it all the time, it’s ridiculous.
Love that dress btw. So cute!
I guess I wasn’t alone! I’m glad I came out of the closet…