Brainchild of ex-VP’s from Lucky Brand and Gap, Peek…Aren’t You Curious is a new baby and children’s store (five in the western part of the country- to start!) that is so chic and kid-friendly, that both parents and kids will love to shop there. In fact, I don’t even have kids and I’m trying to squeeze myself into the largest girls’ size! {Seriously. I am not joking.}

They have created six different lines for boys and girls, from infant through size 10, that are sold on their website and also in top stores across the country like Barney’s. {Below is a taste of the Fleur des Champs collection.} Of course, their collections are sold in the Peek…Aren’t You Curious stores- alongside a well-edited assortment of other fashion favorites like Wellies, Converse, chic letterpress notecards, and gorgeous children’s books- some of which are from my childhood!

{Click to enlarge and see the yummy details.}