Chanel-sponsored After Party for LA Premiere of Marie Antoinette


Immediately following the pink carpet LA premiere of Sofia Coppola’s new film Marie Antoinette at Hollywood’s ArcLight Theatre, Ruby Press threw a decadent, Chanel-sponsored fete at the legendary Chateau Marmont. The lobby and garden of the iconic hotel were completely transformed into Marie Antoinette’s Versailles after a specially installed large black and white checkered ballroom floor was laid down and the resident vintage furnishings were loaded onto trucks and replaced with Louis XIV, XV, and XVI chaises and settees, period rugs, gilded mirrors, crystal chandeliers, candelabras. Marble side tables were also brought in and decorated with stunning arrangements of garden roses and gardenias. An elegant canopy was erected in the garden to cover a decadent dessert banquet replete with tiered layers of extravagant sweets, including white chocolate boxes filled with berries, pastel French macaroons, rich chocolate bouchons, lemon meringue tartlets, cotton candy and mini pink and lavender cupcakes.

The film’s stars Kirsten Dunst, Jason Schwartman and director Sofia Coppola celebrated with fellow VIP guests including Drew Barrymore, Penelope Cruz, Orlando Bloom, Angelica Houston, Mischa Barton, Ione Skye, James Franco, The Strokes, Pedro Almadovar, Baz Luhrman, Kirsty Hume, Donovan Leitch, Ellen von Unwerth, Andre Balazs, Elle Macpherson, and Liz Goldwyn. Guests sipped Perrier Jouet’s Fleur de Champagne in the garden and danced to DJ Stonerokk’s mix of 80’s new wave and 70’s glam rock in the pink hued rooms of the Chateau until 2 in the morning.

Goal: To create a lavish, press-worthy event for Chanel at the Chateau Marmont in Los Angeles in honor of Sofia Coppola and the premier of her new film, Marie Antoinette, and to garner press coverage for the event.

Results: The exclusive event attracted over 450 guests, including industry executives and A-list celebrities. The response was enthusiastic: seventeen national and regional press hits resulted, including coverage in outlets W, WWD, Daily Variety, Style.com and Hollywood Report. InStyle.com named the event one of the Best Parties of 2006.

Roman Coppola and Sofia Coppola

Roman Coppola and Sofia Coppola

Jamie King and Jason Schwartzman

Jamie King and Jason Schwartzman

Ellen von Unwerth and Elle Macpherson

Ellen von Unwerth and Elle Macpherson

Donovan Leitch and Kirsty Hume

Donovan Leitch and Kirsty Hume

Mischa Barton

Mischa Barton

Rose McGowan and Penelope Cruz

Rose McGowan and Penelope Cruz

Maria Bello

Maria Bello

Jason Bateman and Amanda Anka

Jason Bateman and Amanda Anka

Liz Goldwyn on the dance floor

Liz Goldwyn on the dance floor

Albert Hammond Jr. of the Strokes

Albert Hammond Jr. of the Strokes

Robert Graham and Anjelica Huston

Robert Graham and Anjelica Huston

Mini raspberry and pistachio iced mousse waffle cones

Mini raspberry and pistachio iced mousse waffle cones

Archway and flowers at the Chateau Marmont

Archway and flowers at the Chateau Marmont

A chandelier hangs in the garden sweets tent

A chandelier hangs in the garden sweets tent

Lemon tartlets

Lemon tartlets

Chateau Marmont garden dressed for the party

Chateau Marmont garden dressed for the party

Roman Coppola and Sofia CoppolaJamie King and Jason SchwartzmanEllen von Unwerth and Elle MacphersonDonovan Leitch and Kirsty HumeMischa BartonRose McGowan and Penelope CruzMaria BelloJason Bateman and Amanda AnkaLiz Goldwyn on the dance floorAlbert Hammond Jr. of the StrokesRobert Graham and Anjelica HustonMini raspberry and pistachio iced mousse waffle conesArchway and flowers at the Chateau MarmontA chandelier hangs in the garden sweets tentLemon tartletsChateau Marmont garden dressed for the party