What They’re Into…with Joanna Goddard


The second feature in our What They’re Into series features blogger extraordinaire Joanna Goddard of A Cup of Jo.  I felt an instant connection to Joanna the first time we met in NYC, but I think it was the incredibly sweet and thoughtful email she sent me with the very best baby advice {from what you really need to buy-and don’t!- to how wonderful it is having a baby boy, when you always assumed you’d have a girl!} when I was pregnant that made me feel as though we’d been friends for years.  Thanks so much Joanna for sharing what you’re into with us and our readers! xx

What is the last thing you bought that you shouldn’t have?

Sleeping on crisp, cool sheets is one of life’s simple pleasures, so I can’t help splurging on bedding. (And apparently you spend a third of your life in bed, right?) We have these Unison striped sheets, and our son Toby sleeps on DwellStudio’s adorable crib sheets.

What are your favorite places to shop, online and off?

Chance is one of my favorite destinations for easy dresses and striped shirts, and I’m newly into Topshop for their sandals. For home decor, John Derian is the MOST beautiful shop in New York, and everyone who visits should make a beeline right there.

What is your favorite room in your home and why?

Our living room. When we’re at home, we spend 99% of our time there, drumming on Bongosplaying games and watching scary movies.

What is your favorite scent?

The briny ocean, when you can smell fish and salty air–which reminds me of summers at my grandparents’ house. Everyone’s favorite scent seems to be attached to childhood memories.

What inspires you?

Recently I’ve been really inspired by just going outside and feeling the wind in my hair. Giving your mind room to wander is so restorative.

What’s one luxury you can’t live without?

Stinky cheeses! We live down the street from Murray’s, and it’s dangerous all around.

Rainbow ranunculus


I adore ranunculus. How could you not? I usually go for the fool proof route of a monochromatic bunch, but after finding this photographer via A Cup of Jo, I realized I might be doing it all wrong. Still romantic but more adventurous in technicolor, this photo taken at a parisian flower mart is almost circus like. It reminds me of the scene where Dorothy falls asleep in the poppies in The Wizard of Oz.